On mixing mediums...
Bringing the studio to the street, the street to the studio.
One of the ways we bring a fresh aesthetic approach and perspective to the existing conventions with which so-called "street fashion" is generally shot is by shooting in unconventional ways that "pop" our content out of the scene and off the screen by taking the time to do what generally isn't done – we like to distinguish our street fashion photography from the large body of uninteresting work out there by bring studio-like strobe lighting to street scenes and street outfits to the highly-controlled lighting look of the studio, placing street looks into the realm of the high fashion editorial.
We feel that the use of this cross-medium lighting technique yields the most interesting results that are pleasing to look at while also making for the clearest and most colorful, carefully controlled presentations of the subject and the clothing.
The benefits of taking the extra time to take this peculiar path towards fashion documentation should be self-evident.