Welcome to the Playground of the Real

The main organizing principle of our magazine and cultural production group  is the concept of the street, of unadulturated, gritty reality, either as a central aesthetic element of a picture or as a thematic priority in a story. We have a central, unitary pledge to "keep it real" when it comes to any content from street fashion photography to our fashion editorials. That being said, we don't fake our documentary  street fashion portraits by calling out ringers to pose as people we caught randomly on the street, and we even keep an element of the real, the street, in our studio fashion shoots. 


Words to Shoot By:

When people look at my pictures I want them to feel the way they do when they want to read a line of a poem twice.

– Robert Frank

Photographers mistake the emotion they feel while taking the photo as a judgment that the photograph is good.

– Garry Winogrand