seoul street fashion

Announcing: Seoul Street Fashion Week's Spring 2017 Lookbook MVP

Of all my 150+ images shot this season, I have a favorite, an M.V.P.

In this, SSFW's inaugural lookbook season, our Most Venerable Paepi award goes to SHIN Jiyoung, a 3rd-year middle school student hailing from Gangweondo, out in the west side of Korea. 

Why, do you ask, does Little Miss Shin deserve this great honor? Well, it's pretty simple -- her effort and attitude, which is all channeled through her awesomely cute outfit. 

  1. She (and her buds) came in all the way from the West Coast to do the Seoul Fashion Week thing at likely great psycic and fiscal cost as a middle schooler. 
  2. Even as many paepi older than her shy away from self-classifying with that term lest they be thought of ass arrogant or insufficiently humble, Jiyoung and her buds eagerly embrace the term and concept. As true "fashion people" (hence, pae-pi in Korean) who are obsessed with clothing and clothing culture, she certainly fits the bill, even if others might want to cast aspersions.
  3. Her concept, despite what my older Instagram caption says, is that of a "country girl" (which she technically is), unironically and straightforwardly argued through her old-fashioned, lace-encrusted Peter Pan collar, gaudy color choices, and outlandishly bright and ferociously feminine bag from Japan. She just loves it all. And her look. And it takes major gonads to walk around Fashion Week in an outfit no older, more mature and established paepi type would ever take seriously. She took a real risk. She's brave. She felt her fashion enough to possibly get snickered at. And she's in middle school. Now, that's true grit right there. 

And I just think she's a positive, smart young lady who makes me happy to know she exists and is out in her schhol with friends personifying the Revolution. It is from 3rd-year middle school kids such as Jiyoung that the change will come. This is where the true creativity lies, how great sartorial and aesthetic attention is gathered. And she did it with her clever and cute concept, some effort, and a whole lotta chutzpah. And I very much like to see that out there.

It was an honor and a pleasure to meet you, kid.  See you out there again soon!

Korean Street Fashion Editorial: The Tennis Skirt

Tennis skirts have been trending on the streets of Seoul for at least a year now, without much sign of abating. SSFW photographer Zoomsniper and model Hayoung KO fill us in with their editorial shoot in the heart of fashionable Hongdae. 

Working in one of the most popular and fashionable street fashion photography locations in Seoul, the little playground in the center of the Hongik University area (known colloquially as Hongdae), model Hayoung KO and photographer Zoomsniper collaborate to document the feel of not just a particular kind of clothing, but the feel of this key neighborhood-to-know that is the kernel of Korea's most reknowned arts/fashion/subculture neighborhood, and universally regarded as the most socially open and free social space in Korea. 

And here's a few alternates, in black, just to balance things out. 

Thanks, Hayoung!

Editorial Credits and other pertinent information:

Model: Hayoung KO

Photographer: Yangi HYEON, a.k.a. Zoomsniper

Location: Hongdae

Hair: Hayoung KO

Makeup: Hayoung KO

White Tennis Skirt: THETIEKINGDOM