Korean Street Fashion Editorial: Mom Jeans Shorts

I'm not sure if these are actually a huge trend in Korea yet. Things that get big in Korea are sometimes hit or miss and catch on for pretty random reasons. But if model Hayoung KO and photographer Zoomsniper's street fashion editorial is any indication, prepare your eyes for a lot of oversized "mom" shorts  that will converge with a converging pair of sartorial tendencies on Seoul streets these days, one being high-waisted anything, with the other being an increasingly popular taste for overt and self-conscious normcore looks, which overlap with previous trend tendencies of Korean "boko" or "revival" (read: ironically retro) clothing that was around in Korea far before "normcore" was a thing in the west. What has in the west become seen as an "ironic" wearing of old styles as a new thing has existed in Korea as a sartorial act of nostalgia and a mixing of social and personal moments of innocence in much the same why that Earnst Haeckel famously postulated that "ontogeny recapitulates phylogeny" -- that the evolutionary history of a species is recapitulated in the embryonic development of each individual organism of that species.

Or one might understand youth fashion culture in Korea in terms of the similar biological concept of neoteny, which postulates that the adult form of an organism takes as its final shape that of an increasingly younger version of that species form, or to make the analogy clearer (and quite possibly, break down completely from this point), the current fashionable form takes on an earlier version of the communal dressed self to define a sort of sartorial neoteny.

In terms of human evolution, this is why our heads in our adult form has been getting larger as we evolve, and why -- although this is obviously meant to taken only half-seriously -- jeans are getting bigger, socks thicker, and waists higher on women, even as Penny Loafers come back into fashion.

NOT  ironi in the slightest, from 2007. 

NOT ironi in the slightest, from 2007. 

All of this is being done, in 2009 near Sookmyeong Women's University, without the slightest bit of irony. 

All of this is being done, in 2009 near Sookmyeong Women's University, without the slightest bit of irony. 

But the point here is that, in Korea, none of these retro tastes are really "ironic" in the way the have to be in much of the West in order to come back -- in Korea, it is simply a harkening back to older, bygone forms that carry their own, culturally-specific and loaded connotations of innocence, youth, and nostalgia. And this is where we will let Hayeong and Zoomsniper take the reins, with their quite recent and creative take on the subject, all done without irony. Indeed, to wit: 

The idea of sexually attractive young females willingly prancing around New York City in mom jeans was so unfathomable for Eugenia Williamson that she could only come to one conclusion: The “hipsters” were doing it “ironically.” The truth is that hipsters are extinct, that irony as a lifestyle choice is over, and that the kids these days are sincere. 

This is especially true in Korea, where the so-called "normcore" of the west indeed does not have to happen in the ironic mode, which seem to be the only way nostalgia fashion is understood these days there. Enjoy this well-shot and post-produced piece, which is photographed and edited in a playfully nostalgic style worthy of the model and the clothing.

Editorial Credits and other pertinent information:

Model: Hayoung KO

Photographer: Yangi HYEON, a.k.a. Zoomsniper

Location: Yongma Land, an abandoned amusement park in Mangwoo-dong, Seoul. 

Hair: Hayoung KO

Makeup: Hayoung KO